I couldn’t help but notice the shabby state of the tempo, the dirty flooring and, where ice blocks were used to keep the food cool. The delivery helper, sweaty from the crazy heat was directly handling food items with his bare hands.
Why can’t there be a better way to do this? I asked myself.
As I began noticing the food industry closer, I saw the huge growth happening in India – I realized the sheer volumes of food movement happening daily within Mumbai alone. Food tech players like Swiggy and Zomato have made food delivery from outlets to you and me easy, but what happens to the backend logistics which actually feeds these very growing chains, the actual backbone to the F&B industry?
I remember standing outside modern trade stores – like a nature’s basket, a Star Bazaar – early in the morning and watch several vehicles deliver crates of food inventory for various brands – now imagine – each of their vehicles crawling through each of the 20 plus outlets- gross inefficiencies.
I had found the problem and I was determined to find a solution.
The whole ecosystem – was inefficient, unhygienic and disorganized; most importantly the sheer number of vehicles was choking our already congested city roads.
Could I build a business by creating a network of delivery vans that were hygienic, temperature controlled and used trained manpower to handle last mile within city deliveries?
With this idea in mind, the journey of Just Deliveries began.