When a brand has been loved for more than five decades, growth is not only about opening more stores. It is about protecting consistency, quality, and trust across every location, every product, and every customer experience.
Tibb’s Frankie had done exactly that. From a humble counter in Mumbai to dozens of outlets across the city, the brand had become a household favorite known for its signature frankies and loyal customer base. But as the chain grew, so did the distance between the central kitchen and every store that depended on it daily for fresh inventory and timely replenishment.
And that is where the real story begins, with a brand ready to scale and a logistics system that needed to grow with it.
The Challenge of Managing Daily QSR Deliveries at Scale
As Tibb’s Frankie expanded, the operational backbone of the business became more complex. Fifty plus outlets required daily on time movement of ingredients and prepared items from the central kitchen. Each delivery had to be efficient, hygienic, and predictable.
The logistics network depended on market vehicles, fragmented coordination, and limited traceability. Deliveries were often affected by delays and inconsistencies, increasing operational stress and risk to product freshness and outlet readiness.
Three supervisors were spending most of their time coordinating drivers and troubleshooting delivery issues instead of focusing on business improvements and expansion planning. For a fast growing QSR brand, this was not sustainable.
The brand did not only need transport. It needed a logistics partner that understood QSR operations and could bring structure, discipline, and reliability to daily mid mile food logistics.
The Start of a Long Term Partnership With JustDeliveries
When Tibb’s Frankie partnered with JustDeliveries, the objective was to bring order, hygiene, and predictability into logistics operations. The approach was built around long term support instead of short term transportation fixes.
The JustDeliveries team studied routing patterns, delivery time windows, outlet demand cycles, and daily capacity requirements. Based on this, the logistics model was redesigned to support QSR scale.
Fixed delivery schedules replaced unplanned trips. Hygienic, food safe vehicles replaced informal transport. Centralized coordination introduced structure, traceability, and transparency across the network.
Over time, the system stabilized. Reliability improved. Deliveries became predictable. This marked the beginning of a partnership built on trust and shared responsibility.
That was the start of a journey that has now continued successfully for more than three years.
Growing Together Over Three Years
As the brand scaled, the partnership evolved with it. Over three years of working together, the logistics network grew alongside Tibb’s Frankie while maintaining consistency and performance.
Processes became more data driven. Coordination between the central kitchen and outlets became smoother. The logistics system adapted to changing volumes without compromising quality or predictability.
During this period, JustDeliveries also launched its own logistics management app, which is now actively used by existing clients, including multi outlet and QSR brands. The app enables delivery tracking, performance reporting, and operational transparency, adding a strong technology layer on top of reliable on ground execution.
Occasionally, small enhancements were introduced as operational improvements. Co branding on delivery assets was one such step, treated purely as a functional alignment element rather than a major focus. The real foundation of the relationship remained reliability, discipline, and continuity.
The most important outcome across these years was trust. Tibb’s Frankie could depend on JustDeliveries to manage daily logistics with care and efficiency, allowing internal teams to focus on growth, innovation, and customer experience.
Operational Stability That Enables QSR Expansion
With standardized logistics systems in place, Tibb’s Frankie experienced strong operational benefits:
- Improved outlet stock availability and delivery predictability
- Significant reduction in coordination time for internal teams
- Real time reporting and better operational visibility
- Optimized routing and up to 22 percent logistics cost efficiency
- Protection of hygiene, freshness, and quality standards in transit
For a QSR brand, this stability directly strengthens customer trust and consistency across locations.
A Partnership Model That Growing QSR Chains Can Depend On
This experience reflects a challenge faced by many expanding QSR and multi outlet restaurant brands. As store networks grow, logistics complexity increases faster than internal systems can support.
Instead of building internal logistics infrastructure, Tibb’s Frankie chose to partner with a specialist logistics provider. The long term relationship with JustDeliveries shows how the right partner can become an operational backbone that supports expansion instead of slowing it down.
Reliable mid mile delivery improves outlet readiness, reduces waste, removes operational stress, and helps maintain consistent product standards across the network.
Why QSR and Food Service Brands Can Trust JustDeliveries
JustDeliveries focuses specifically on logistics for QSR chains, restaurant networks, cloud kitchens, and food brands. The partnership with Tibb’s Frankie demonstrates the value of structured delivery systems, food safety awareness, technology driven visibility, and consistent reliability over multiple years of growth.
The approach goes beyond vehicle movement. It is built around understanding production cycles, outlet dependencies, temperature needs, and operational discipline. With its logistics app and on ground execution, JustDeliveries provides both operational capability and digital control.
This story proves that when a QSR brand partners with the right logistics specialist, growth becomes smoother, operations gain stability, and expansion becomes easier to manage.
Looking Ahead
After more than three years of working together, the partnership between Tibb’s Frankie and JustDeliveries continues to support outlet operations and network scale. It stands as an example of how dependable logistics and the right technology can empower QSR brands to grow with confidence.
For every expanding QSR or multi outlet restaurant chain looking for reliable, structured, and food safe logistics support, this story highlights a simple truth. Strong logistics is not only about moving products. It is about enabling growth, protecting brand consistency, and building a foundation the business can trust as it scales.
Mansi Mahansaria
I’m Mansi Mahansaria, CEO and Founder of JustDeliveries, a B2B logistics company specializing in the food and beverage sector. With a background in Chemical Technology (ICT Mumbai), an MBA (FMS Delhi), and experience at IDFC Private Equity and Tata Group, I’ve built a plug-and-play logistics network helping F&B brands scale efficiently. I also share insights on entrepreneurship and logistics at industry and academic events.
