Fueling Growth for a QSR Chain with Our Seamless Logistics

One of the most famous QSR chains in different cities has become synonymous with flavorful and freshly prepared burgers. They are known for their commitment to keeping the quality intact and consistent. Wishing to expand their footprint, they planned to launch operations in Hyderabad.

However, as their reach increased, so did the complexity of ensuring timely deliveries while maintaining product quality. The QSR chain depended on frozen patties, sauces, and other temperature-sensitive ingredients that formed the backbone of its product offering, and it needed a logistics partner that could assure them the same excellence level that customers had grown to expect. That’s when JustDeliveries came into the picture and offered its expertise with a solution that the QSR chain could use.

Navigating the Challenges of Expansion

Launching services in a new city presented the QSR chain with unique logistics challenges. Faced with variable demand in the first few months, they required an inventory management system for their cold storage on a shared logistics model. Timely delivery was a critical operating factor, and they wanted their perishables to reach their outlets before opening. Most importantly, the integrity of their products depended on precise temperature control, as any fluctuation in the temperature could affect the quality, freshness and taste.

Having a seasoned warehouse manager can become expensive, but using a shared resource with a 3PL can ensure high-quality operations at a fraction of the cost. Onboarding efficient pickers for case break operations is crucial for a young brand. Such issues take up a lot of resources and time, combined with all the complexities of entering a new market. They needed a solution that combines efficiency, reliability and attention to detail.

Crafting a Custom Logistics Solution

Our 3PL cold chain solutions assure an emerging QSR chain reliability and efficiency. Without incurring capex and building teams locally, clients can now use a plug-and-play approach for their logistics. Simple but important steps like ensuring that the vehicles are precooled preloading ensure the freshness of food products. A single-view dashboard with advanced GPS tracking and real-time temperature monitoring provides complete transparency for both teams to track shipments and address any anomalies proactively.

Operational protocols are to be meticulous: loading bays were organised for maximum efficiency, and pre-loading inspections for vehicles to be clean and contaminant-free. Pre-loaded temperature-sensitive data loggers monitored conditions continuously during the transit, whereas trained personnel strictly adhered to handling procedures to avoid damage or contamination. JD even has a robust contingency plan to cater to the rare event of a vehicle breakdown by providing backup vehicles to ensure a constant supply chain.

Keeping Cool: The Secret to Reliable Deliveries

Our partnership yielded outstanding results. With our support, the QSR chain successfully launched its Hyderabad operations, ensuring a 98% on-time delivery rate across the region. Temperature violations were kept minimal, simply reinforcing the freshness and quality of offerings. We offer shared cold storage for their inventory management to reduce wastages and ensure timely dispatches.

This success of operations set the basis for discussion on further expansion in Mumbai and beyond. The QSR chain management team lauded us for their proactive communication and operational excellence, indicating a partner that went beyond logistics but, more so, really understood their business needs.

A Partnership Built on Trust and Excellence

Our collaboration highlights the importance of precision, flexibility, and specialised qualifications in cold chain logistics. By integrating advanced technology and meticulous processes, we empowered the chain to focus on what it does best: providing mouth-watering burgers and other condiments. With plans to expand, our partnership continues and promises even greater success.