Delivering Fresh Breads to 200 stores daily ! An interesting Case Study

 Vinay Maheshwari, the founder and CEO of “The Health Factory” is passionate about his bakery brand. 

The idea behind this brand is to make a single source healthy food item like bread and biscuits etc. by enhancing their nutrient content and redesigning it to make it available to people. The core idea is to give people a healthy nutritious alternative to their daily food item which doesn’t require much change in lifestyle. So, for such a unique brand of nutritious whole grain bread and biscuits, getting to the stores is crucial to being more visible to people. 

 

health factory logo

  • Creating Customer Base & Building Brand Visibility 

 

With our early morning runs, The Health Factory reaches all retail stores and supermarkets between 7:30 and 10 am every morning, just in time for the day’s business to start. Afterall, every customer that walks into a super market or a kirana, wants fresh bread and looks at the date. Fresh morning deliveries mean increase in sales and reduction in wastages. 

An efficient delivery partner can enable a brand to deliver to far away stores too. Isnt it wonderful to be able to reach retailers that you couldn’t think of selling to earlier. This helps increase the company’s stronghold in the market. 

  • Maintaining Food Quality & Customer Reliability

While brand visibility is crucial, quality and reliability is equally important for retail customers. Most people go back to the food products that maintain a consistent quality and are reliable in their occurrence. Our delivery vans ensured that their breads and biscuits were shipped in a good condition without over-stocking. After all, we don’t want your damaged breads or broken cookies on the shelves.

 A good delivery logistics partner also means that your products are always in stock at the respective stores and they don’t run out of inventory. This ensures reliability, something that the customers can always find in the grocery store without a doubt. 

  • Saving Time & Money, Enhancing Production

With 10 vans leaving our warehouse and taking different routes to deliver to every part of the city, Breads reach at one go. So, with this feature The Health Factory greatly reduced the time and money spent on delivering goods to stories. They didn’t have to book separate delivery vans for separate store delivery and monitor them. 

This not just saved time and the cost of delivery but increased their revenue, as they didn’t have to spend on more staff members to monitor these individual store deliveries. That meant more efficient production.  Also, the time and the workforce that they saved by employing the services of a good delivery logistics partner were invested in quality control which enhanced their products. 

 

 

  • Earning Trust With Safety & Regularity

Added to this, the pandemic pressure on retailers has made it absolutely necessary that you have a good delivery logistics partner which they can trust. The covid19 outbreak has made supermarkets and stores more data driven and intelligence reliant where they trust brands and firms who have better delivery systems – one which is hygienic, safe and regularly on time. Our thoroughly cleaned and regularly sanitized socially distanced system of operation made us a reliable choice in this regard. The Health Factory could gain the faith of their clients when they got to know that the company uses a FSSAI certified automated real time delivery logistics service like JustDeliveries.

These instances showcased the importance of a good delivery logistics partner in the food supply chain, especially if you’re a food business with time sensitive same day deliveries.

Always remember that inventory is the key to running a successful business in the food industry. So, let it be present even before they have to ask! Get there before they run out of stock! A trusted delivery logistics partner will let you do that. 

 

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